how does e-commerce transform businesses?
There was a time when some thought of e-commerce as a business fad. Here in the UK e-commerce is increasingly being seen as an essential element of almost any business selling goods or services particularly with the current problems in the UK retail sector and on the high street. In fact, if you walk down most high streets in the UK these days you will find one or more shops leaving the competition behind because of a successful e-commerce strategy. Web sites are no longer something that a business should have, rather they are changing the way small businesses get to market and fulfill customer orders. A good e-commerce strategy will consider conectivity and data sharing as well as the actual selling process.
If you want to learn more, please contact our e-commerce design consultant for a no-obligation discussion about how e-commerce web sites can work for your business. We offer a free initial consultancy so you've got nothing to lose!
how to justify e-commerce investment
Someone recently asked us if we could provide metrics to justify e-commerce investment. Any business investment should have the primary aim of providing a positive return and investing in a web site, simple or complex, should be seen as a business investment. However, because of the far reaching influence a web site can have on a business model these factors can be complex. Consider for example the benefit of having a web site that automatically notifies sales staff of an enquiry - this could be seen as a non-tangible benefit but it still has a cost implication. The benefits can also be highly tangible - consider a web site that markets itself, sells the product, fulfills the order and updates your accounting software in the process. The advantages of connectivity and data sharing in e-commerce can really take your business to another level - hopefully you can see how e-commerce can transform a business and you would be suprised how affordable these complex solutions can be.
possible risks of e-commerce
We wouldn't be telling the truth if we said that e-commerce is risk free. However, there is no more risk with a well designed and secure e-commerce site than there is with a traditional bricks and mortar business. SEM Solutions will make sure these risks are identified and controlled.
regulations, ethics, legal issues in e-commerce
We work with our clients to ensure that their web sites meet legal standards required in their country of origin.
SEM Solutions can host existing e-commerce web sites as well as new builds.
Advantage E-commerce
SEM Solutions offers a complete package for anyone wanting a one-stop-shop. Our Advantage E-commerce solution includes everything you need to get an effective site up and running: initial consultancy and conceptual design; application development; database design and construction; artwork and visual design; marketing and support.
e-commerce web site marketing and promotion
SEM Solutions has developed an innovative approach to marketing a web site. We call it 'collaborative marketing' and it can prove extremely cost effective. Simply put, SEM Solutions will do ongoing research into keywords and phrases relevent to your target market's search behaviour. You then publish articles to your e-commerce site(using one of our simple interfaces) incorporating the keywords and phrases that we have recommended. For more information please contact our e-commerce design consultant